Every Picture Tells a Story

Social_Media_ReportIn the words of Rod Stewart – every picture tells a story. At MSI we’re constantly bantering about social media, which sites will make it, which ones will die a slow death. So we decided to take a deeper look at a variety of social and technology trends in 2013. And we’re going to tell that story with pictures. Our first foray was a look at the social media sites with the largest followings. And in order to tell the story, we used a tried but true method of having consumers associate “faces” of consumers with the sites. A total of 10 pictures were used to get out the faces and personality of the major social media sites.

And what we found may surprise you…
READ MORE

The Ever Evolving Social Network – Perceptions of Today

The_faces_of_Social_media

In spite of social networks appearing to be new on the scene, they have evolved in dramatic ways. Thinking back to the early days of social networks, they were comprised predominantly of male engineers. Subsequently, a new social network came on the scene, first referred to as The Facebook which was comprised of college students. Fast forward to today and people from all walks of life are on social networks. In fact, they have become part of our fabric. Some may even go as far as expressing that certain social networks have become less cool given that grandmas and grandpas embrace them. Nevertheless, it is through social networking websites that we communicate with others by:
READ MORE

Shopper Insights: The New Black Friday

As I had expressed in a previous post, given Webster Dictionary definitions of evolution and revolution, we are in a state of social media evolution. The continuous change we have been experiencing is not limited solely to the social sphere; we are experiencing a similar pace of change in everything from listening to the music to shopping.
READ MORE