Every Picture Tells a Story

Social_Media_ReportIn the words of Rod Stewart – every picture tells a story. At MSI we’re constantly bantering about social media, which sites will make it, which ones will die a slow death. So we decided to take a deeper look at a variety of social and technology trends in 2013. And we’re going to tell that story with pictures. Our first foray was a look at the social media sites with the largest followings. And in order to tell the story, we used a tried but true method of having consumers associate “faces” of consumers with the sites. A total of 10 pictures were used to get out the faces and personality of the major social media sites.

And what we found may surprise you…
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Pretesting…a lost art?

Feedback_pretesting

There was a time when collecting quantitative data, more often than not, involved a conversation. And the conversation was a game where the respondent seemed to hold all of the cards. A lengthy interview, a poorly worded question, a missing response option – all represented excuses for the respondent to dismiss you by hanging up or otherwise ending the interview.

Can you tell I was an interviewer?

At that time, phone pretests often involved a painful process of listening to hours of rejections and hang-ups…but the result was invariably worth the price – a survey that more accurately collected the intended data.
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Valentine’s Day – An obligation

We were curious how our friends, family and clients planned to spend their Valentine’s Day. So we did a quick informal poll with a little bit of humor. Remember this is not science and while we completed 150 interviews we won’t even discuss the inevitable margin of error.

So here are some of the highlights of our quick little poll…

“I do it for her,” probably not surprising, men are much more likely to celebrate Valentine’s Day solely to keep their partner happy. This may explain why women are more likely to claim “Oh is this Valentine’s day week.”

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Older folks were more likely to state they actually look forward to this day. Assuming age is an indicator of longer relationships – this suggests that familiarity does not breed contempt.

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Many of our followers are traditionalists – they celebrated by flowers, candy and other types of gifts followed by a dinner out yesterday. There was some time shifting to weekend celebrations.

Romance beyond the living room didn’t appear to be on the agenda yesterday. Men clearly see an opportunity to share a good bottle of wine with their partners, but there was little indication of amorous activities from men or women. At least no one admitted getting tipsy and seeing what panned out. Further, only 1% participant indicated a romantic getaway was in order.

V_day_getawayWe should note that reading 50 Shades of Grey either alone or with your partner was ignored by all. We’re not sure but this may be an indication of the literary sophistication of our audiences.

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Candies and Flowers or Die Hard Movies – How will you spend Valentine’s Day?

Valentine's_dayWe were sitting around earlier this week talking about our plans for Valentine’s Day. MSI’s plans ran the gamut from the full blown traditional flowers, candies and dinner out to the “I hate hallmark holidays”. So we wondered what other people were planning to do on the eve of this occasion (one which some of us love while the rest of us – well you get the point).

So in our continuing efforts to have a little fun in the “This is not science” area of our Beer Bloggles, we decided to ask our friends, families and followers to tell us what their plans are. We have put together a very short (and somewhat humorous) survey on your plans for Valentine’s Day. So take a moment and let us know your thoughts.

The survey is available at http://tinyurl.com/MSIValentineSurvey and will be available through tomorrow evening.

And check back on Friday when we publish the results.

XOXOXO

BB

Respondent Respect

We’re now the elders. We’ve been in the field so long we raise the average age of attendees around a conference room table. Our experience dates back to when Marketing Research required actual maps for sampling. Marketing Research has evolved considerably so is what we learned so very long ago still meaningful?
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