Every Picture Tells a Story

Social_Media_ReportIn the words of Rod Stewart – every picture tells a story. At MSI we’re constantly bantering about social media, which sites will make it, which ones will die a slow death. So we decided to take a deeper look at a variety of social and technology trends in 2013. And we’re going to tell that story with pictures. Our first foray was a look at the social media sites with the largest followings. And in order to tell the story, we used a tried but true method of having consumers associate “faces” of consumers with the sites. A total of 10 pictures were used to get out the faces and personality of the major social media sites.

And what we found may surprise you…
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Infographics: The Art of Visualizing Research

A few years back, I was invited to attend a webinar designed to help us think about how to express our study results in a more visually appealing manner than the usual bar, line and pie charts and endless tables filled with numbers that one typically sees in a market research report. It sounded like a great idea until I read the synopsis, which made some grand statement about visually displaying data without showing any numbers. At the time I thought ‘Are they crazy? No numbers? They do realize that we need to defend our insights with the actual numbers revealed by the study, don’t they?’
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