Being a Good Mid-Size Corporate Citizen

 

 

 

 

 

 

 

 

 

 

We frequently get asked to evaluate the “good corporate citizen” aspect of our clients’ brand image. This has ranged from degree of “greenness” to employee satisfaction and morale. And in some cases our clients have asked us to look at multiple indicators of corporate responsibility, such as greenness, commitment to community, a good place to work, responsible products, etc.

When thinking about this the other day for a client, I asked myself – are we a good corporate citizen? 
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