Every Picture Tells a Story

Social_Media_ReportIn the words of Rod Stewart – every picture tells a story. At MSI we’re constantly bantering about social media, which sites will make it, which ones will die a slow death. So we decided to take a deeper look at a variety of social and technology trends in 2013. And we’re going to tell that story with pictures. Our first foray was a look at the social media sites with the largest followings. And in order to tell the story, we used a tried but true method of having consumers associate “faces” of consumers with the sites. A total of 10 pictures were used to get out the faces and personality of the major social media sites.

And what we found may surprise you…
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Valentine’s Day – An obligation

We were curious how our friends, family and clients planned to spend their Valentine’s Day. So we did a quick informal poll with a little bit of humor. Remember this is not science and while we completed 150 interviews we won’t even discuss the inevitable margin of error.

So here are some of the highlights of our quick little poll…

“I do it for her,” probably not surprising, men are much more likely to celebrate Valentine’s Day solely to keep their partner happy. This may explain why women are more likely to claim “Oh is this Valentine’s day week.”

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Older folks were more likely to state they actually look forward to this day. Assuming age is an indicator of longer relationships – this suggests that familiarity does not breed contempt.

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Many of our followers are traditionalists – they celebrated by flowers, candy and other types of gifts followed by a dinner out yesterday. There was some time shifting to weekend celebrations.

Romance beyond the living room didn’t appear to be on the agenda yesterday. Men clearly see an opportunity to share a good bottle of wine with their partners, but there was little indication of amorous activities from men or women. At least no one admitted getting tipsy and seeing what panned out. Further, only 1% participant indicated a romantic getaway was in order.

V_day_getawayWe should note that reading 50 Shades of Grey either alone or with your partner was ignored by all. We’re not sure but this may be an indication of the literary sophistication of our audiences.

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Introducing Beer Bloggles

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As part of our continuing blogging efforts we decided we wanted to have a little more fun with some of our blogs. But we couldn’t exactly figure out how to generate some fun yet interesting topics. Steve Levine suggested we go out every couple of weeks and brainstorm over a drink and some noshes. We tried it and Beer Bloggles was born.

So MSI will start a series of rather lighthearted but topical/interesting blogs under the name Beer Bloggles. This weekend we’ll start with a quick Super Bowl survey. I mean we’re all in marketing right? So let’s match wits. Vote on the most recalled brand and the best brand advertising. Let’s see if we agree.

MSI will launch a little survey site on Sunday evening after the Super Bowl. We’ll have both MSI staff and you (our social connections) complete a quick two minute survey.  Look for the link on our social sites (Facebook, Twitter, LinkedIn) and we’ll publish the results by Monday afternoon.

Enjoy the weekend,
BB

Do you ‘Like’ it?

While I’ve had a Facebook account for a while, it’s only recently that I’ve started to pay a bit more attention to some of the behaviors of my friends and family. (That’s what happens when your youngest goes off to school and your use of Facebook picks up to see what he’s up to – or to stalk him, depending on your perspective.)

One area that I’ve questioned is the behavior to “Like” a business or product or famous personality. When you do, your “Like” is then advertised to your network. But why?
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Marketing Research: Are We Experiencing Evolution or Revolution?

As defined by Webster’s Dictionary, evolution is a process of continuous change. Webster’s Dictionary defines revolution as sudden, radical or complete change. In other words, evolution occurs gradually over a period of time, while revolution is immediate. Within the scope of modern-day marketing research, we often read that given today’s digital age, we are experiencing a revolution. Considering the current technological times, which would apply more accurately – evolution or revolution?

The question of evolution versus revolution applies not only to marketing research, but also to everyday behavior. In order to stay concise, let’s take three examples:
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