Respondent Respect

We’re now the elders. We’ve been in the field so long we raise the average age of attendees around a conference room table. Our experience dates back to when Marketing Research required actual maps for sampling. Marketing Research has evolved considerably so is what we learned so very long ago still meaningful?
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Do you ‘Like’ it?

While I’ve had a Facebook account for a while, it’s only recently that I’ve started to pay a bit more attention to some of the behaviors of my friends and family. (That’s what happens when your youngest goes off to school and your use of Facebook picks up to see what he’s up to – or to stalk him, depending on your perspective.)

One area that I’ve questioned is the behavior to “Like” a business or product or famous personality. When you do, your “Like” is then advertised to your network. But why?
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